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Petro Pars
A bilingual English and Russian website for a polyethylene compounder in Yazd — a tool Central Asian industrial buyers decide with.
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- Client
- Petro Pars, Yazd
- Year
- 2026
- Type
- Bilingual site, technical catalogue, design system
- Our role
- Strategy
- Design
- Build
Challenge
Industrial buyers want specific answers: technical data on every grade, in their own language, and a short path to contact. A site that only introduces the company sends them to the next supplier.
Approach
Structure follows the buyer’s decision path: a catalogue with live filters, a full page per grade, a map of seven shipping routes, and two complete English and Russian sites with separate SEO for Google and Yandex.
Result
8 grade families, each with a full technical table. 30 static pages, 15 in each language. 148 layout states tested, zero errors.